Me during the broadcast of "Much On Demand" outside in front of the Muchmusic building in Toronto, ON on September 25, 2003.

Thursday, January 7, 2010

The Apprentice's Dove Body Wash Commercial

ORIGINALLY POSTED ON THE FIFTH EDITION OF "THE BEAU ZONE" ON THE HARD ROCK HEROES WEBSITE FROM APRIL TO AUGUST 2005.

How about that episode of The Apprentice where the teams had to make TV commericals for that new Dove body wash? Did you see the one with the girl stroking the guy's cucumber? That was a great commercial!! Donald Trump and the Dove guy don't know what they're talking about. What Unilever, who makes Dove, should do is air that commercial in nightclubs. They'd get a great response there.

But better yet, here's my idea for how that commercial should have gone: It starts out the same way, in the kitchen with the male and female co-workers and the gal stroking his cucumber. Then it cuts to him standing at a table at a nightclub. She comes over and they exchange glances as she pauses, then walks away with his eyes following her. As she paused to look at him, you could see the Dove body wash sticking out of her purse. Cornball, but in a good way, of course. Then it cuts to a shot of the two of them in the shower using the Dove body wash on each other. For good measure, cut to their feet, where she's still wearing her stilettos. All of this with the appropriate narration, of course. Now how's THAT for a TV commercial? Are you listening, Unilever?

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